What do the internet, the iPhone, Baileys Irish Cream, and the Sony Walkman have in common? If you said that they each failed in focus groups, or faced fierce criticism at the hands of ‘experts’ upon their release, you’d be right. What history has taught us, is that human behaviour is often irrational and unpredictable. Neuroscience holds the key to going beyond what the consumer ‘thinks’.
At Neuroconsulting Australia, we aren’t limited by traditional, survey-based, approaches. We are of the strong belief that measures that require a conscious response are tainted by biases and falsehoods. Unfortunately, consumers don’t know why they do the things they do, so we use cutting-edge neuroscience technology to tap into the non-conscious.
Having worked with some of Australia’s leading advertising agencies, in conjunction with the world’s largest brands, we have developed metrics that provide actionable insights. Without asking the consumer a single question, we are able to provide measures of attention, engagement, attitude, and memory. We are also able to leverage other technologies that allow our team to measure arousal and emotion.
Leveraging the specialist skills of our team, and our technology is incredibly easy. We have streamlined the research processes to allow you quick access to data that you can leverage to improve how consumers interact with, and perceive your brand.
Gain an advantage over your competitors by having one of our experts design a bespoke project that suits your needs. Each project is carefully designed and optimised to ensure robust and actionable insights. Regardless of your industry, we work with you to help you achieve your goals.
Having completed a bachelor of psychology and a PhD in psychology, Dr. Bosshard’s interest in non-conscious processing and consumer attitudes drove him to pursue a career in consumer neuroscience. Having entered a commercial setting almost a decade ago, Dr. Bosshard has worked with some of Australia’s biggest media agencies, and some of the world's largest brands across FMCG, banking, automotive, fast food, health, government, and superannuation.
Dr. Bosshard's research has been published in numerous academic and commercial journals, which has seen him become a well-established face within the Australian media scene. Shannon’s research has allowed the radio industry to operate with the ‘attention’ space, an area formally reserved for visual mediums. To date, Shannon has provided world-first insights into the fundamental differences in how the brain processes radio and television advertising, how different channels build brand equity, how audio is a requirement of a long-term branding strategy, and how different creative strategies enhance brand messaging.